“Or I swing diploma, gotta peep at my persona, I done shook dice with Larry Bird in Barcelona.” No, RiFF RaFF, you didn’t. But I love that you said it.
I love the direction rap music has taken. Evidenced more by his music videos, Riff Raff embodies this love. His music, his lyrics, and his videos are just absolutely ridiculous. He is the best type of irony: the audience takes him as ironic, and yet we’re not quite sure if he’s in on the joke. He always leaves us wondering: Does he really take himself seriously? Who knows. Who cares.
Not to sound to pretentious, but it is in this way that Riff Raff is the quintessential post-modern rapper (okay, that was extremely pretentious). He is so outlandish that his whole persona holds a funhouse mirror to rap music, with its chauvinism, vanity, and ostentatious/endless self-promotion. But you can’t quite label him a purely comedic entertainer (although his rap collective “Three Loco” consists of himself, Andy Milonakis and Dirt Nasty – the unintentionally racist rapper from Scary Movie Three). Not only does Riff Raff maintain a semblance of seriousness, but, more importantly, he’s actually a decent rapper. Not only does he have a great flow and a keen understanding of rhyme patterns, but his beats are really interesting, especially since they don’t match his fairly standard southern drawl.
Listen to his new song “Neon Freedom,” which is a remix of Major Lazer’s “Get Free,” and watch the video below.