Big and Rich: Hillbilly Jedi
I think Cracked.com was right to list Big & Rich’s new album Hillbilly Jedi as one of the 4 Least Anticipated Albums of September 2012. But I want to take the opportunity to explain why Big & Rich’s first single That’s Why I Pray and accompanying music video represent everything that is wrong with pop music. To be clear, this is not coming from some cynical hipster merely trying to take a swing at mainstream music in general. I am the first to admit that I like the Bee Gees better after they did the soundtrack to Saturday Night Fever, that I love Carly Rae Jepson and I frequently listen to Call Me Maybe (without a shred of irony), and that I think Cher’s Believe is pure genius. Nonetheless, this song merits a scathing rebuttal. To begin, this song is just boring, uninspired crap. I just don’t enjoy listening to it, and I’m sure no one else will. This is an important clarification. I, for one, am willing to excuse any number of flaws (lyrics, sell out, decline in quality from the last song/album) if the music is worth listening to. But Big & Rich just flat out suck.
We turn, then, to the album artwork for Hillbilly Jedi. Clearly they think their being funny, almost as funny as their best selling and best known song Save A Horse Ride a Cowboy. But they end up just looking like ostentatious retards who think its hilarious that their wearing sequined sunglasses and that they’ve combined two seemingly incompatible themes (space and the wild west). Oh wait, they have done that, very recently, and everyone hated it.
The song itself is supposed to be Big & Rich’s enlightened critique on the ill’s of modern society (remember this is the band that sang “Well I don’t give a dang about nothing, I’m singing and Bling- Blanging”) and the solutions they propose (…prayer). Regardless of the fact that Big & Rich are not qualified (by any stretch of that term) to inform the public about the problems of 21st century American life, as well as the fact that nearly every popstar has at least one song addressing (and failing to address intelligently) some major issue, the issues that Big & Rich address are absolutely ridiculous. Let I remind the reader that Big & Rich claim that the problems that society faces are the reason that they pray. Which is hilarious, because one of the first problems they address is the problem of posting mean videos. Its as if Big & Rich learned about modern society from the inner pages of Tiger Beat. To highlight their ignorance, they follow their complaint about Internet videos with the appeal “Out of everything we can create, Where is the cure to keep the sick from losing.” First of all, losing what. Second of all, WTF. Not only are Big & Rich placing in the same category (of why they pray) mean internet videos and EVERY FUCKING DISEASE EVER, but they are subtly tying the two together. If we have the power to create the internet and post videos, we must logically have to power to cure…everything.